Funnels

Funnels help you understand step-by-step progression (e.g., Pricing → Checkout → Purchase). Define ordered steps using either page patterns (prefix, exact, or wildcard) or existing Goals.

Creating funnels

• Open Dashboard → Funnels → New
• Name your funnel and add steps in order
• Step types: Page view (with pattern + match type) or Goal (choose from existing goals)

Viewing funnel stats

• Choose date range and aggregation (Visitor or Session)
• Modes: Sequential (ordered progression with drop-off) or Independent (per-step counts)

API

See the API Reference for endpoints:

• GET /v1/sites/{site_id}/funnels
• POST /v1/sites/{site_id}/funnels
• PUT /v1/sites/{site_id}/funnels/{funnel_id}
• DELETE /v1/sites/{site_id}/funnels/{funnel_id}
• PUT /v1/sites/{site_id}/funnels/{funnel_id}/steps
• GET /v1/sites/{site_id}/funnels/{funnel_id}/stats

MCP (optional)

You can also create funnels via MCP tools in supported IDEs:

• create_funnel — Creates a funnel, optionally with steps
• get_funnel_stats — Returns step counts for a funnel