UTM Campaign Tracking

Track marketing campaigns with UTM parameters to measure effectiveness of different traffic sources.

What Are UTM Parameters?

UTM parameters are tags you add to URLs to track where traffic comes from. Trackveil automatically captures and reports on all UTM parameters.

The 5 UTM Parameters

How to Use UTM Parameters

Basic Example

Add parameters to your URL:

https://yourdomain.com/page?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Email Campaign Example

https://yourdomain.com?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_update

Social Media Example

https://yourdomain.com?utm_source=facebook&utm_medium=social&utm_campaign=product_launch&utm_content=image_ad

Channel Attribution

Trackveil automatically categorizes traffic into channels based on UTM parameters and referrers:

• Organic Search: Google, Bing, DuckDuckGo (no UTM)
• Paid: utm_medium = cpc, ppc, paid
• Social: Facebook, Twitter, LinkedIn, or utm_medium = social
• Email: utm_medium = email
• Direct: No referrer, no UTM
• Referral: All other external sources

Viewing UTM Data

In your dashboard, you'll find UTM data in several places:

• Channels tab: See traffic breakdown by channel
• Sources tab: View all utm_source values
• Campaigns tab: See campaign performance
• CSV Export: Download campaign data

Best Practices

• Be consistent: Use lowercase, underscores instead of spaces
• Keep it simple: Use clear, descriptive names
• Document your structure: Create a UTM naming convention guide
• Always use source and medium: These are most important
• Test your links: Verify parameters appear correctly

UTM Builder Tool

Use Google's Campaign URL Builder or create URLs manually. Trackveil automatically tracks all parameters.