Goals & Conversions

Define conversion goals and measure what drives revenue for your business.

What Are Goals?

Goals allow you to track important conversions on your website. A goal is achieved when a visitor completes a specific action, like making a purchase or signing up for a newsletter.

Types of Goals

1. Event-Based Goals

Track when a specific custom event occurs. Perfect for tracking purchases, signups, or any custom action.

Example: Track "Purchase" event as a conversion goal

2. Page View Goals

Track when visitors view a specific page. Perfect for thank-you pages, confirmation pages, or any destination page.

Example: Track visits to /thank-you page as a conversion

Creating Goals

After defining your goals, you can build Funnels to visualize multi-step journeys (e.g., Pricing → Checkout → Purchase). See the Funnels guide.

Go to your dashboard at /app/goals and click "Create Goal".

Required Fields:

Goal Name: Descriptive name (e.g., "Purchase Completed")
Goal Type: Event or Page View
Target Event/Page: Which event name or page URL to track

Optional Fields:

Goal Value: Monetary value per conversion (e.g., €29.99)
Currency: EUR, USD, or GBP
Description: Notes about the goal

Conversion Metrics

For each goal, Trackveil automatically calculates:

Conversions: Total number of times the goal was achieved
Unique Conversions: Number of unique visitors who converted
Conversion Rate: Percentage of visitors who converted
Total Value: Sum of all conversion values (if goal has value assigned)

Example: E-commerce Purchase Goal

Step 1: Track purchase events on your site:

// In your checkout success page
Trackveil.track('Purchase', {
  value: 49.99,
  currency: 'EUR',
  order_id: '12345'
});

Step 2: Create a goal in your dashboard:

Goal Name: "Purchase Completed"
Goal Type: Event
Target Event: "Purchase"
Goal Value: 49.99 (average order value)
Currency: EUR

Result: Trackveil will now show:

How many purchases occurred
How many unique customers purchased
Conversion rate (e.g., 4.2% of visitors purchased)
Total revenue from all purchases

Common Goal Examples

E-commerce

• Purchase completed (event: "Purchase")
• Cart checkout started (event: "Checkout Started")
• Product added to cart (event: "Add to Cart")

SaaS

• Trial started (page: /trial/welcome)
• Account created (event: "Signup")
• Subscription started (event: "Subscribe")

Lead Generation

• Form submitted (event: "Contact Form")
• Demo requested (page: /thank-you)
• Newsletter signup (event: "Newsletter")

Content Sites

• Article shared (event: "Share")
• Download started (event: "Download")
• Newsletter signup (event: "Subscribe")

Best Practices

Set realistic goals: Track actions that truly matter to your business
Assign values: Add monetary value to track ROI
Monitor regularly: Check conversion rates weekly
A/B test: Use goals to measure experiment success

Viewing Goal Data

Access your goals dashboard at /app/goals to see:

All active goals with conversion statistics
Conversion rate trends over time
Total revenue from conversions (if values assigned)
Create, edit, or delete goals